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AI Intelligence
Consumer trends, platform analytics, and deep-dive research for the ai sector.
How to connect research data with AI-driven audience activation
Automation and AI can make marketing faster - but is it automatically smarter? The most effective campaigns combine machine efficiency with human understanding. This guide explains how to link research-led audience insight with AI-driven activation, helping brands use automation responsibly and keep their marketing grounded in real people, not just algorithms.
Published 13/04/2026
What do the public think of AI-written articles – and should journalists have to disclose how they’ve used the technology?
Depending on who you ask, generative AI will transform media for the better – bringing gains in efficiency, mitigating human-created errors, and widening access to information – or lower the standards for reporting and commentary while increasing the proliferation of fake news.
Published 13/04/2026
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